Imagine starting 2021 feeling calm and confident about your business finances
If you’re a passionate Canadian entrepreneur with big dreams and lots of goals for the future - for yourself and your business - but you struggle getting a handle on your finances, keep reading.
Whether you’re just starting out or a seasoned business owner who wants to move to the next level, you probably know you need a deeper understanding of your numbers and the metrics that really drive your business forward.
But you don’t want to be a bookkeeper or accountant. What you want is a SOLUTION that helps you speak the language of your financial results from a practical perspective. Shows you what you need to know to succeed but doesn’t tie up your time and resources for months on end.
And now imagine that this solution was specifically geared towards Canadian entrepreneurs like you and the tax, regulatory and cultural environment that exists here (not in some other jurisdiction that has a radically different set of rules)

And now imagine this solution was being presented in LIVE, easy to follow sessions led by an award-winning Canadian CPA who is dedicated to helping small business owners succeed
And could have this new number confidence in under 3 weeks so you can head into the new year with all of those complicated financial concepts distilled into the essentials you need to drive your business forward in 2021.
INTRODUCING FINANCIAL FUNDAMENTALS FOR CANADIAN ENTREPRENEURS
by Marilyn Crowley, CPA CA
I know this is just what I’ve been waiting for
SIGN ME UP PLEASE
Have you asked yourself -
What do I really need to know and understand as the owner of this business?
When I’m looking at my financial statements, what should I be looking at and what are the numbers telling me that I need to know to make my business a success?
How can I better understand how I should price my products and HOW CAN I PAY MYSELF CONSISTENTLY?
How can I stop worrying about whether I’m collecting the right taxes on the right things and paying my share (but not more than my share)!
I know what you’re thinking;
I’d love answers to those questions but I’m just not a numbers person. I was never good at math. AND I have more than enough on my plate.
But here’s the reality - A solid understanding of your business finances is essential to the success of your business. And the stress and fear of avoiding your numbers because you just don’t understand, can’t find the time to really monitor your results or are just plain afraid of what the numbers are telling you is taking energy and focus away from the operations in your business that are your zone of genius.

AND HOW DO YOU PLAN FOR THE FUTURE OF YOUR BUSINESS WHEN YOU’RE NOT SURE WHERE YOU ARE IN THE PRESENT?
As an entrepreneur myself for over 25 years (with the inevitable wins and losses that comes from embarking on that journey) and having worked with hundreds of Canadian small business owners as a CPA/consultant over that time, I understand your pain!
For many entrepreneurs, they’re afraid to ask for help because then someone would find out that their business is not making as much money as everyone from the outside assumes. Or worse, they’ve reached out for help and felt judged and ridiculed by someone who had never walked in their shoes or had any understanding of the entrepreneur’s journey.
Or perhaps they’re embarrassed that they haven’t been able to pay themselves steady compensation for years (or maybe ever).
If you’re like many entrepreneurs you just avoid your business numbers (and probably your personal finances, too) because of the negative emotions that get triggered every time you even think about it.
Easier to throw it all in a shoebox or keep a running tabulation on a spreadsheet to send off to that accountant you can’t really communicate with and are afraid of in equal parts!
MY FRIEND, IT DOESN’T NEED TO BE THIS WAY.

Here’s what Cherylann (the founder and CEO of a successful online product business) had to say about working with me on her numbers -
“Marilyn Crowley … is literally the smartest woman I know. She really is a genius… She is very matter of fact and makes you see reality, but also helps you to dream.”
And Melissa (best-selling author and founder of a growing online executive coaching business)
“Marilyn Crowley has such incredible business acumen. She breaks everything down
so that it’s totally understandable and gave me the confidence to plan and scale my business.”
Or Angela (who struggled with her bricks and mortar business and needed to get a handle on her numbers to transition to a digital product sold exclusively online)
"Every time I talk to (Marilyn), I feel calm, focused and inspired. I think - 'Now I know what I need to do next’"
LIVE SESSIONS ARE UNDERWAY NOW - LED BY AN AWARD-WINNING CPA
Many on-line training products are pre-recorded but Financial Fundamentals for Canadian Entrepreneurs is different! Of course, there will be recordings for you to watch in case the live doesn't fit your schedule but each topic is covered in an interactive video call with workbooks, real examples and time for Q&A.
IN JUST 3 WEEKS, WE'LL COVER ALL OF THE FINANCIAL ESSENTIALS THAT YOU NEED TO FINALLY UNDERSTAND THE NUMBERS SIDE OF YOUR BUSINESS!
I get it! I'm an entrepreneur, too and have helped literally hundreds of others over the last twenty-five years. You don't have time to waste - but this is an investment of time that will pay dividends for years to come.
DESIGNED SPECIFICALLY FOR CANADIAN ENTREPRENEURS
You're not an accountant or bookkeeper and have zero desire to be either. This course will give you the tools to think like a CEO when it comes to understanding and assessing your financial results, pricing, budgeting ... while leaving the actual recording of debits and credits to someone else.
CLICK TO REGISTERIMAGINE, 2021 DAWNS AND YOU FEEL CONFIDENT IN YOUR BUSINESS FINANCE KNOWLEDGE AND KNOW THAT YOU HAVE WHAT IT TAKES TO THINK ABOUT YOUR NUMBERS LIKE A CEO AND DRIVE YOUR BUSINESS TOWARDS YOUR VISION OF SUCCESS
What exactly do you get when you sign up for the Canadian Financial Fundamentals for Entrepreneurs?
You will get -
4 Live interactive sessions presented by Marilyn personally
Each workshop covering an essential topic for Canadian entrepreneurs
Session 1: Getting the Foundation right (or repairing the cracks in the one you already have)
In order to achieve success, you have to have the fundamentals right!
We’ll begin with mindset and motivation. So many entrepreneurs tell me that they feel ashamed of where their business is at. They feel overwhelmed and disheartened. We’ll talk about all those feelings and discuss concrete strategies to create the mindset and motivation to succeed and move your business vision to reality. Step one is to create a business mindset and operate your business like its success is a forgone conclusion!
And we’ll cover some more practical fundamentals, as well.
We’ll talk about the various forms of a business in Canada (sole proprietorships, partnerships and corporations). The advantages and disadvantages of each. Their tax impact. The liability differences that frequently don’t get discussed. How and when to register your business name. And how to know it’s time to change from one form of business organization.
Session 2: Decoding the data
In this session, the focus will be on how to read and understand your key financial information.
We’ll talk about the balance sheet (your position statement at a point in time), the profit and loss statement (aka “P&L” that tracks your revenue and expenses over a period of time) and your cash flow statement (the summary of where your money’s coming from and where it’s going to).
For each of these “official” statements, we’ll discuss what all of the major component mean, what the numbers are telling you about your business operations and how these statements interact with each other. And yes, HST, foreign exchange and other Canadian focused metrics will be on the agenda!
We’ll talk about why keeping proper financial statements makes sense and positions your business for success even if you don’t think you need to track all this information at your stage of growth.
And we’ll cover how revenue and profit are different and how to monitor both.
Finally, we’ll touch on various methods for tracking your financial results - do it yourself spreadsheets, throw every receipt in a box and then throw the box at your accountant once a year, software options from Xero to Quickbooks - and how to decide which is best for you where you’re at now and how to know when it’s time to level up.
Session 3: Taming Your Tax Fears
We’ll go through the major Canadian tax and compliance requirements for small businesses and entrepreneurs, how (in general) they work, how to stay on the right side of the "tax man" and what to do if CRA comes calling. (Hint: Don’t panic!)
We’ll talk about some good general strategies for reducing your taxes (and some you should definitely avoid).
We’ll discuss the tax implications of conducting business online - including when to charge HST; answer "do I need to worry about foreign tax jurisdictions?" and other questions that have been keeping you up at night!
Session 4: Budgeting, Forecasting and Key Performance Indicators
In this session, we’ll go over budgeting and forecasting and why it still matters when things are changing so quickly. We’ll talk about SIMPLE ways to prepare and monitor a budget so it gives you the timely, concrete information that you really need.
And we’ll discuss what metrics are really driving your business forward; how to identify what these are and how to monitor them so they provide practical tools to drive your business forward!
If you enrol now, you also get these BONUSES -
BONUS #1 A searchable recording of each session which you can access after the LIVE sessions are complete (or to catch up on any that you miss)!
The searchable feature will ensure that these recordings become a go to resource for refreshing your knowledge every time a finance question comes up.
For example, if you just purchased new equipment and can’t remember what we said about that topic - search “equipment” and the software will take you right to the places in the videos where we covered those topics.
BONUS #2: A workbook for each session that will help you understand, organize and take action on the material we covered.
BONUS #3: A special live Q&A after the four sessions outlined above so you have a chance to ask Marilyn about any issues that have come up as you apply your newfound number confidence in your own business.
BONUS #4: Early access and special discounts to future offerings from Marilyn as a special thank you for being a Canadian Financial Fundamental alumni.
In my one on one CPA practice, I bill my time at hundreds of dollars per hour, making this course and the bonuses worth thousands of dollars but you can enrol today for far less than that!
Financial Fundamentals for Canadian Entrepreneurs is the only program of its kind that teaches these essential concepts in easy to understand language that every Canadian small business owner, side hustler and entrepreneur needs to succeed. While I’ve worked with some of the largest corporations in the world, this is SPECIFICALLY geared towards small businesses operating in Canada.
I truly believe that small businesses have the power to change the world, to create the positive impact that we all want to see and it is my passion in life to help these businesses navigate the current turbulent waters and achieve the success and the impact that you, the entrepreneur, desire in your business.
DISCLAIMER
Financial Fundamentals for Canadian Entrepreneurs and all other information on this site constitutes general information only. Nothing presented in the course or on this site should be considered specific professional advice and all users are strongly encouraged to retain and consult a qualified CPA, lawyer or other relevant professional to discuss how anything presented applies to their unique situation.