KNOW YOUR NUMBERS
Financial fluency for founders who want to make better business decisions.
You don't need to become an accountant.
But you do need to understand enough about the numbers in your business to know what they're telling you, ask better questions and make more informed decisions.
Know Your Numbers gives you the practical financial foundation every founder needs - without the jargon or overwhelm. No accounting degree required.
$197 CAD (plus applicable taxes)
For this founding cohort, your enrolment also includes KYN Live +the new AI Finance Basics for Founders resource.
GET KNOW YOUR NUMBERS
You make decisions involving money every day.
Can we afford to hire?
Is this offer actually profitable?
Should we raise our prices? By how much?
Why are sales growing but cash still feels tight?
Can we afford this investment?
What happens if we grow faster?
Are we ready to have a conversation with a banker or investor?
You can't call your accountant every time one of these questions comes up.
And you shouldn't have to miss out on an opportunity - or bluff your way through an important conversation - because you don't feel confident enough about your numbers.
Financial fluency isn't about turning into an accountant. It's about becoming a more capable founder.
KNOW YOUR NUMBERS HELPS YOU UNDERSTAND THE FINANCIAL STORY OF YOUR BUSINESS
Know Your Numbers is a practical, self-paced program designed to help you move from - "I don't really know what I'm looking at" to understanding what your financial information is telling you about your business.
You'll learn how to:
• Understand the three core financial statements - your P&L, Balance Sheet and Cash Flow Statement
• Identify the numbers and financial metrics that matter most
• Recognize patterns, opportunities and signals worth investigating
• Understand what's driving profit and your cash position
• Ask better questions of your accountant, bookkeeper and other advisors
• Build a regular habit of looking at and using your financial information
• Bring your numbers into everyday business decisions without letting them replace your judgment
You'll use my C L E A R framework to build financial understanding and routines step by step.
Context → Learn the Language → Evaluate Trends → Act Weekly → Reflect & Refine
Because the goal isn't to memorize financial terminology.
It's to use the numbers to run a better business.
YES - I WANT TO KNOW MY NUMBERS
AND FOR THIS FOUNDING COHORT, I'VE ADDED TWO THINGS:
KYN LIVE
Once you've had time to work through the program, we'll get together for a private, live Q&A.
Bring the questions that came up for you as you worked through the material, submit them in advance - anonymously if you prefer - or join me live and ask them yourself.
KYN Live is planned for early November, giving you plenty of time to learn, explore and start applying what you're learning first.
Can't attend live? No problem - you'll receive the recording.
NEW: AI FINANCE BASICS FOR FOUNDERS
AI is rapidly changing what's possible in finance.
It can help founders analyze information, spot patterns, explore scenarios and work with their numbers in ways that would have been difficult or expensive not very long ago.
But there's another side to that opportunity.
AI can give you an answer. You still need to know whether that answer makes sense.
And before AI can work effectively with the financial side of your business, there's an even more foundational question.
Is the data you're giving AI accurate, complete and timely enough to trust?
AI Finance Basics for Founders will give you a practical introduction to what founders need to understand about this changing landscape where AI can help, where to be cautious, protecting sensitive information, the importance of good underlying data, and where human judgment remains essential.
But to be clear, this is not an AI course.
No endless collection of prompts. No promise that AI can become your CFO.
It's the basic but essential information you need to begin using these tools with judgment and discernment
KYN Live and AI Finance Basics for Founders are included with Know Your Numbers only for this initial cohort.
I CREATED KNOW YOUR NUMBERS FOR THE FOUNDER WHO KNOWS THEY SHOULD UNDERSTAND THIS STUFF
But maybe no one very taught you.
Or you learned some of it years ago and still don't feel comfortable using it.
Maybe you dutifully receive reports from your accountant or bookkeeper but are never sure what you should do with the information.
Or perhaps you're perfectly comfortable saying "Finance is not my thing."
Believe me - it doesn't need to become your thing.
But if you're responsible for building a business, understanding its financial story is part of the job.
YOU CAN OUTSOURCE EXPERTISE.
YOU CAN'T OUTSOURCE UNDERSTANDING.
GET KNOW YOUR NUMBERS
LEARN FROM SOMEONE WHO HAS BEEN ON BOTH SIDES OF THE TABLE
I'm Marilyn Crowley, CPA CA, Strategic Advisor and founder of Suite 55 Strategy.
I've spent decades working with numbers - but more importantly, I've spent decades using numbers to make business decisions.
I've worked inside companies, advised founders and leadership teams, raised and negotiated capital, worked with banks and investors built businesses and co-founded a technology company.
And I've watched too many smart, capable founders become intimidated by the financial side of businesses that they otherwise understand incredibly well.
Know Your Numbers is my labour of love to the founders whose dreams are being held back by fear of their finances.
You don't need to know everything.
But you do need to understand enough to engage in the conversations, ask the questions, recognize when something doesn't make sense and make better informed decisions about what comes next.
YOUR NUMBERS ARE TRYING TO TELL YOU SOMETHING
Let's make sure that you understand what they're saying.
KNOW YOUR NUMBERS
Self-paced program + workbook and resources
PLUS KYN LIVE for this founding cohort
PLUS AI FINANCE BASICS FOR FOUNDERS included for this founding cohort
The work is building the strategy, leadership, capital, systems and capacity required to support that vision.
$197 CAD (plus applicable taxes)
Practical educational program. No accounting degree required. Curiosity highly recommended.
YES - I WANT TO KNOW MY NUMBERS
